We are a Managed IT Services Provider company named Managed Services Australia, based in Melbourne. Think about SEO on how we can boost traffic to our website. This post is for our website https://www.managedservices.com.au/ where we talk about the importance of unified branding and centralised administration in modern workplace communication. The topic of this blog post is about how we used Exclaimer Cloud to transform email signature management for many of our customers.
In today’s fast-moving digital workplace, your email signature does far more than sign off a message. It represents your brand, shares key contact information, maintains legal compliance, and even becomes a silent marketing channel. Yet for many businesses, especially those spread across multiple locations, managing email signatures remains a fragmented, outdated, and often overlooked process.
At Managed Services Australia, we’ve worked with many of our customers to address the challenge of disorganised and inconsistent email signatures. These organisations were facing branding issues, missed legal disclaimers, and no standardised promotional messaging across their outbound communications. The result? Missed opportunities, reputational inconsistency, and unnecessary admin overhead.
Enter Exclaimer Cloud.
The Challenge: Email Signatures in Chaos
Many of our customers operate across multiple sites or departments, each with their own admin teams, staff rosters, and email templates. We discovered:
- Each location used different styles and formats
- Some users had no signature at all
- Others used outdated titles, phone numbers or logos
- Legal disclaimers were inconsistently applied
- Marketing teams couldn’t launch uniform campaigns via email
This was more than an aesthetic problem. It was costing them brand credibility, compliance exposure, and wasted time managing one-off fixes.
The Solution: Centralised Signature Management with Exclaimer Cloud
We deployed Exclaimer Cloud, an award-winning signature management solution for Microsoft 365 and Google Workspace environments. Here’s how it solved the problem:
- One Platform, All Devices
Exclaimer applies professional email signatures automatically, whether users send from Outlook on desktop, browser, or mobile.
- Role-Based Control
We gave marketing and HR teams access to manage the banner content and legal text without needing IT involvement.
- Location-Specific Dynamic Fields
Each staff member’s details, such as name, phone number, job title and site location, were pulled directly from Active Directory. No manual editing required.
- Real-Time Marketing Updates
Email campaigns now include branded banners with links to new services, events, or promotions.
- Full Compliance and Consistency
All users now meet internal branding policies and legal disclaimers are always present.
The Implementation: Fast, Remote, and Painless
Using our managed deployment model, we rolled out Exclaimer Cloud across multiple sites within 48 hours:
- Synced users and groups from Microsoft 365
- Designed a mobile-friendly, branded signature template
- Assigned role-based access to key teams
- Tested across multiple devices and client configurations
- Monitored via dashboard for adoption and exceptions
The Results: A Unified Frontline for Email Communications
Just days after go-live, our customers reported:
- 100% consistent email branding across all users
- Drastically reduced helpdesk tickets for signature-related issues
- Higher engagement on email banners
- Peace of mind knowing legal requirements are always met
- A newfound capability to run time-sensitive marketing messages via email
Their email communication went from disjointed and outdated to uniform, professional and dynamic.
Why This Matters for Every Business
Email signatures are more than an afterthought. They are:
- A first impression
- A compliance obligation
- A digital marketing real estate
- A credibility builder
Yet, many businesses still treat them as manual, localised tasks. If you’re operating across multiple teams or locations, it’s time to centralise.
Take Action: Bring Order to Your Signatures
At Managed Services Australia, we help businesses eliminate signature chaos using Exclaimer Cloud and other modern workplace tools. If you’re:
- Managing more than 10 staff
- Struggling to maintain consistent branding
- Missing out on marketing opportunities
- Worried about legal disclaimers
…then it’s time to talk.
We’ll help you design, deploy and manage a signature solution that aligns with your brand, reduces admin burden, and strengthens every email you send.
📩 Get in touch at [email protected] or visit https://www.managedservices.com.au/contact
